1) NAME

After struggling with finding a name, I finally managed to find  a name that I found it suitable for my website: SEAMDE. How and why? I started by making 3 columns and writing every word that I knew it was related to fashion, technology and mixed the together, always checking for synonymous. 

So after loads of different combinations, I came across the word "seam", which by definition is "the line where two or more layers of fabric are held together by stitches." It's a very important part of the foundation of clothes but furthermore is also part of technology. It's part of the "metalworking processes in which a sheet metal edge is rolled over onto itself" and also "seam is a web application framework developed by JBoss". So, perfect word right? Now, all I had to do was put it in the right way because "seam" in it's pure word is already taken online, so I needed to improvise. I created the variation "seamied" - in quick inspiration from "wired" - but when I showed to people they found quite hard to pronounce or were not sure how to say it. Then, I changed to "seamed" but still people found tricky to say the name. So I thought to write how we would say it, so "seamed". People found a bit better to say it and it was small, one word, not one-sided word that I was looking for. 

WEEK 4

After struggling with my name, I finally found a good name and now it's time to focus on layout and logo. 


1) Name

2) Logo

3) Layout

3) CATEGORIES

I've decided to have 6 categories on my website:

1) Health 

Wearable technology in health and who is being affected and how as well as how fashion can help. Like t-shirts that can monitor your heartbeat or can tell the kind of illness you have. Gadgets that can help with balance or insulin problems.

2) Sports

Sports is a leading field when it comes to smart textiles. So this category will show how much fashion can benefit from it and the different types of wearables. As well as how sports can benefit from fashion's imagery and access to end user. 

3) Fashion 

One of the main parts of the website, how fashion should be open about wearables and why. How fashion can benefit from technology and improve from textiles to gadgets. Playing with 3D printing to smart textiles. 

4) Events

Calendar with all major events happening in London (and world? not sure yet) 

5) Videos

Videos of interviews an features. 

6) News 

All major news from the wearable technology world. 

BUT every news should be used to express what the benefits and challenges are. 

- Wearable Technologies Innovation Contest

I went to an event called "Wearable Technologies Innovation Contest" and it was basically a competition with different categories, including: wearable for kids, unlocking accessibility through wearables, hotel guest experience through wearables, sensor and tracking performance and plug and play for textiles wearables. 

Through the day we listened to pitches of several different companies with different products and some of them were really interesting but others were absolutely terrible. Something that I realised is that a couple of them stated that they did market research but when I heard the definition of the product I question if people would actually wear that. So I'm not sure how their research worked.

It was quite an interesting day because I could talk with lot of different people about my project and about wearables and how they affect people's lives and what it would be the next thing for the market. It's funny to see how some of them don't even consider anything with fashion. 

Once again, I met Michelle Hue from Made with Gloves and she introduced me to more people and I could hear her talk and discuss her product with other people, so it was a really good experience. 

2)LAYOUT

Today I looked into types of layouts that I could use on my website. Just like the name, I also had a rule for layout: "it HAD to be simple and clean with a proper respect to white space". As a result, I went to Pinterest and collected a couple of images of the type of layout I wanted to use. I picked the ones I wanted and I realised that all of them had a huge amount of white space and different forms. I could play with forms and white space and make my text bigger and bolder with nice and colourful images. But at the same time I feel attract to ultra simple layouts with little text and extremely clean images, maybe I can play with both and mix them up. I can add forms and have white space, even though I prefer having great big images with simple text. I will experiment more with it. 

I thought about a clean design with a slideshow covering the whole width of the page and then have the secondary features underneath it. A logo on top and categories right below. Maybe a sidebar with some feeds on it, but still experimenting with it. 

But after some talk with my tutor he said my design was boring and that I should do more visual research on different layouts and styles. That my theme was really interesting but that I should find a way to use my imagery to attract the fashion community as well as the technology. That it should be bolder and classy at the same time, that I should think about having an identity, on every page so you can see clearly that it doesn't matter where you go it's the same. And that is what I'm doing next.  

1) NAME

I was really struggling with finding a name, I got a hosting website that you can check if a domain is taken or not to see what is available or not. I left my initial plan of having a word for fashion and technology and started to focus on finding words that express link, bridge, connect. I asked help for my classmates several times and they came up with loads of different names like "smartsilk" "smartfiber" and I came up with "point of symmetry" which is "A special center point for certain kinds of symmetric figures or graphs". I was really sure about my decision to pick this name, but after some thinking and talk with my tutor, I've decided to not use it. 

Then I came up with "cyberstyle", but that sounded like a teenager blog.So no. Until my tutor suggested me "smart stitch". I really liked this name, it was simple - even though it used 2 words and it was something I wasn't planning - and I could do a logo with both names (because they both have 5 letters). But my happiness was short because I soon found out it was already taken, so no, again. 

I, then had to use my desperate measure and create a new word. But instead of going bunkers and picking a nonsense word, I decided to use an anagram with the words "fashion" and "technology". Several different combinations appeared "fichest", "hiontech" or "hiontec", "ftied" and I even tried to use it for "common ground" and created "commgrud". But after showing my colleagues, they found "commgrud" a bit too aggressive and that it rhymes with "grudge". So no, once again. 

After that I started to make a list of all variations of names for fashion and technology again. maybe gain a different perspective. Also, I started using Thesaurus to look for synonymous and see a word that I could use. 

What's next? I'll continuing researching words and look into elements in fashion and technology that connect things. See if there is anything that is similar.